Use case explorer
See how person-level identity fits the workflows your team already runs, from pipeline creation to donor engagement.
Choose your motion
B2B sales and marketing
Resolve individuals from target accounts, combine page behavior with off-domain research, and route the strongest buying groups to sales.
Place known visitors into relevant lifecycle audiences before they fill out a form or download an asset.
B2C products and services
Recognize high-value product or service research and create a relevant follow-up audience without another form.
Connect digital identity to visits at locations of interest and coordinate online and one-to-one outreach.
Recruitment
Identify returning careers visitors and prioritize people whose role and activity align with open positions.
Reconnect known candidates when fresh research signals indicate renewed interest.
Nonprofit
Recognize repeat cause and campaign research and create an appropriate donor engagement audience.
Connect program interest to localized outreach for events, advocacy, and volunteer opportunities.
Use a focused trial to validate the signal and the action path.