The MyProspects Platform
Identify the people behind your traffic, understand what they care about, and move high-value audiences into action without rebuilding your workflow.
How the graph works
Five connected capabilities turn anonymous activity into a usable, person-level growth signal.
On-domain signal
A lightweight pixel observes consented website activity and creates a visitor activity signal when someone engages with high-value pages.
Person-level resolution
MyProspects matches approved signals against the identity graph to produce a named profile your team can work with.
Enriched profile
Append the contact, company, firmographic, and journey details that make a visitor meaningful to sales and marketing.
Intent intelligence
Combine on-site behavior with off-domain research to prioritize the people showing the strongest buying signals now.
Audience activation
Sync identified, scored audiences into the channels where your team already works and coordinate the next best action.
Built to work together
MyProspects is designed to make identity operational across the full buyer journey.
Move beyond anonymous sessions and account-level guesses with person-level profiles.
Combine fit, on-site behavior, and open-web research into a usable priority signal.
Route audiences to sales, lifecycle, media, and one-to-one marketing workflows.
Fast implementation
Add one lightweight script to your primary domain.
Define consent, suppression, fit, and routing rules.
See named profiles and journey context populate.
Sync audiences, measure outcomes, and refine priority rules.
Start with the identity layer, then add intent and activation as your team is ready.